Acknowledgments Preface Introduction:
A Model of Observation I Intake 1. Why Observation Is
Important 1.1 Management Failure 1.2 Seeing the Culture
1.3 Cultural Observation Patterns in Action 1.4 Comparing the Effects of Observation
Pattern 1.5 Helpful Hints and Variations 1.6 Summary 1.7 Practice 2.
Selecting What to Observe 2.1 Intake Step 2.2 Choosing
What to Observe: Parable of the Ones 2.3 Requirements for an Effective Observational
Model 2.4 Management Illusions and Creeping Deterioration 2.5 Helpful
Hints and Variations 2.6 Summary 2.7 Practice 3.
Visualizing the Product 3.1 Using the Sensory Modalities
3.2 Making Software Visible 3.3 Making Software Available for Observation
3.4 Product Openness As Key to a Steering Culture 3.5 Helpful Hints and Variations
3.6 Summary 3.7 Practice 4. Visualizing the Process
4.1 Process Openness As Key to an Anticipating Culture 4.2 Identifying
the Anticipating Organization 4.3 A Process Picture Vocabulary 4.4 Project
Control Panel 4.5 Helpful Hints and Variations 4.6 Summary 4.7 Practice II
Meaning 5. A Case Study of Interpretation 5.1
Slip Charts: Comparing Promise and Delivery 5.2 Interpretation of Company
A's Charts 5.3 Interpretation of Company B's Charts 5.4 Company C's Culture
5.5 Helpful Hints and Variations 5.6 Summary 5.7 Practice 6.
Pitfalls When Making Meaning from Observations 6.1 Rule
of Three Interpretations 6.2 Applying the Data Question 6.3 Interpreting
Observations 6.4 Spending Too Much Too Soon on Measurements 6.5 Pitfalls
6.6 Helpful Hints and Variations 6.7 Summary 6.8 Practice 7.
Direct Observation of Quality 7.1 Quality Versus Apple
Pie 7.2 The Relativity of Quality 7.3 An Industry Out of Control of Quality
7.4 Whose Ideas and Feelings Count? 7.5 Helpful Hints and Variations 7.6
Summary 7.7 Practice 8. Measuring Cost and Value
8.1 Confusing Cost and Value 8.2 What Is Value? 8.3 Role of Requirements
in Observing Quality 8.4 Detailed Impact Case Method 8.5 Single Greatest
Benefit Method 8.6 Helpful Hints and Variations 8.7 Summary 8.8 Practice III
Significance 9. Measuring Emotional Significance
9.1 A Model of Extracting Significance 9.2 Observing Incongruence 9.3
Subjective Impact Method 9.4 Feelings Are Facts 9.5 Helpful Hints and
Variations 9.6 Summary 9.7 Practice 10. Measuring Failures
Before They Happen 10.1 Assessing the Cost of Failures
10.2 Universal Patterns of Huge Losses 10.3 Understanding the Significance
of Failure Sources 10.4 Helpful Hints and Variations 10.5 Summary
10.6 Practice 11. Precision Listening
11.1 Listening for Distortions 11.2 Listening for Improper Generalizations
11.3 Noticing Deletions 11.4 Listening for Attitudes About Failure 11.5
Listening for an Impending Crisis 11.6 Helpful Hints and Variations 11.7
Summary 11.8 Practice 12. Meta-Measurement
12.1 Inability to Know What's Happening 12.2 Lack of External Reference
12.3 Thinking You Know 12.4 Pseudo-Reviews Hiding the Lack of Reviews
12.5 Cutting Communication Lines 12.6 Helpful Hints and Variations 12.7
Summary 12.8 Practice IV Response 13. Translating
Observation into Action 13.1 Feeling About the Feeling
13.2 Recognizing Congruence and Incongruence 13.3 Crisis Destroying the Ability
to Observe 13.4 Response and the Satir Interaction Model 13.5 Decoding
the Message Behind the Message 13.6 Helpful Hints and Variations 13.7
Summary 13.8 Practice 14. Observations from the Empathic
Position 14.1 Identifying the Three Basic Observer Positions
14.2 Participant Observation 14.3 Emic Interviewing 14.4 Rumors As Sources
of Information 14.5 Empathic Analysis 14.6 Sensing the Mood Internally
14.7 Helpful Hints and Variations 14.8 Summary 14.9 Practice 15.
Dealing with Swarms of Failure 15.1 Terminology of Error
15.2 Measuring Fault Resolution 15.3 Helpful Hints and Variations 15.4
Summary 15.5 Practice V Zeroth-Order Measurement 16.
Projects Composed of Measurable Tasks 16.1 Transforming
Any Task Into A Measurable Project 16.2 Steps to Create A Measurable Project
16.3 Incremental Planning in the Face of Uncertainty 16.4 Helpful Hints and
Variations 16.5 Summary 16.6 Practice 17. Communicating
About Plans and Progress 17.1 Basic Rules of Human Communication
Systems 17.2 Essentials of a Zeroth-Order Measurement System 17.3 Building
in Standard Task Units 17.4 Allowing for Reviews 17.5 Posting Progress
in Public 17.6 Why PPPP Works 17.7 Obstacles 17.8 Helpful Hints and
Variations 17.9 Summary 17.10 Practice 18. Reviews
As Measurement Tools 18.1 Why Use Reviews? 18.2 Technical
Review Summary Support 18.3 Types of Material Reviewed 18.4 Helpful Hints
and Variations 18.5 Summary 18.6 Practice 19. Requirements
As the Foundation of Measurement 19.1 Zeroth Law and Zeroth
Order Measurement 19.2 Why Requirements? 19.3 Process Models of Requirements
19.4 Startup Task Acceptance Report 19.5 Helpful Hints and Variations
19.6 Summary 19.7 Practice 20. The Wayfinder Appendix
A: Diagram of Effects Appendix B: Satir Interaction Model Appendix C:
Software Engineering Cultural Patterns Appendix D: Control Models Appendix
E: Three Observer Positions Notes Listing of Laws, Rules,
and Principles Author Index Subject Index
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